Dabur International, LTD

Dabur has set an extremely high yardstick in its product and process development that continue to effectively meet stringent quality standards. Albeit it has eternally been the name that springs to mind when talking about hair care and health care, the Company has diversified into key consumer categories like skin care, oral care, home care and foods through brands like Dabur, Vatika, DermoViva, Fem, Hajmola, Sanifresh, Odonil which are household names in many parts of the world. As a regular fixture on the lists of the most trusted brands, Dabur Group is set apart from the rest due to an unending commitment to developing products basis the science of nature and is one of the major consumer goods companies with the largest herbal and natural product portfolio in the world. 

Based on innovation that spans all areas of business, Dabur's ambitious ventures and novelties have cultivated a bond of trust between the brands and their cherished consumers. Manufacturing and marketing diversified product portfolio globally, Dabur has ensured that their products are tailor-made to fit the diverse needs and preferences of consumers in different regions 

For instance, while the iconic Dabur Amla Hair oil, launched in 1940, has acquired a special place in women's hearts worldwide as the trusted brand for nourishment for their hair, latest innovations like Hammam Zaith and Snake Oil have been especially created for women of the Middle East by Dabur's R&D team comprising of over 100 scientists. This local adaptation strategy goes a step further as Dabur International's Middle Eastern campaigns feature prominent Arab celebrities such as Dina Hayek, Dorra Zarouk, Melissa, Razan Maghraby, Maria Nalbandian, Mai Saleem, Huda Hadad and so on.